Meta and Microsoft are not the only corporations with metaverse aspirations. Nike launched a partnership with Roblox to provide a free virtual playspace named Nikeland. Nikeland’s newest incarnation contains minigames like tag and dodgeball, as well as lava on the floor, which players may explore with their pals. You can use your phone to convert real-life movement into the game due to mobile connectivity. Long leaps and sprints can be performed in this manner. There’s also a digital showroom where gamers may get Nike apparel for their avatar.
According to sources, this is only the beginning of what the company has in store for the space. It may hold tournaments related to worldwide sporting events in the future. For example, when the 2022 World Cup begins in Qatar, it might host soccer matches. One day, the showroom may tease future product launches and allow users to co-create items.It’s hardly surprising to see Nike collaborate with Roblox on a metaverse game. It’s one of the most popular games among kids and teens, with over 200 million estimated monthly active players. Nike develops a channel for those young people to become clients in the real world by providing a free environment for them to connect with the brand.
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