Demand from consumers for the newest AI technologies is rising. Even though the GPT-4o flagship model is freely available on the web, its release has resulted in the company’s largest-ever surge in mobile revenue. The GPT-4o model, which was released on May 13, is significantly more powerful than the previous model because it can handle text, speech, and video in addition to providing real-time responsiveness and a variety of emotive voice options. According to recent data from app intelligence company Appfigures, this technological advancement is also encouraging more users to upgrade to OpenAI’s paid subscription.
OpenAI did, however, ensure that GPT-4o would be accessible to users on its free tier; nevertheless, users of the ChatGPT mobile app were not covered in this promise. Rather, those who wish to test out OpenAI’s most recent release are being encouraged to subscribe to ChatGPT Plus, a monthly subscription that costs $19.99. The largest-ever revenue rise OpenAI has yet witnessed on mobile devices is the result of that strategic choice, which is driving up demand for subscriptions among mobile users.
According to Appfigures, the net revenue of the ChatGPT mobile app increased by 22% on the day of the GPT-4o launch and kept rising in the days that followed. Tuesday saw a nearly twofold increase in net revenue to $900,000 over the normal daily revenue of $491,000. ChatGPT’s previous biggest spike occurred in April, but it was significantly smaller than this one—just an exceptionally high-income day rather than a significant increase.
From May 13 to May 17, the ChatGPT mobile app generated $4.2 million in net revenue across the App Store and Google Play, according to the firm. This is the app’s biggest revenue spike to date. Even if it costs more than a Netflix subscription, the increase in revenue shows that there is a genuine customer desire to test out the newest AI initiatives, especially on mobile devices.
The U.S. was the biggest market with $1.8 million in revenue, and Apple’s App Store accounted for 81% of the new income. The U.K. ($212,000), Germany ($282,000), Japan ($210,000), France ($147,000), Canada ($134,000), Korea ($123,000), Brazil ($117,000), Australia ($102,000), and Turkey ($89,000) were among the other top countries.
Additionally, based on the data, it appears that the revenue trend is not slowing down and may perhaps be continuing or even rising!
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