After incorporating the beta AI into its suite of image and video editing tools for seven months and reportedly 2 billion generated images, Adobe announced that its Firefly for Enterprise generative AI is now commercially available in Photoshop, Illustrator, and Adobe Express workflows. The version also includes a new free-to-use Firefly online application, which is offered as part of the company’s Creative Cloud premium subscriptions.
The new subscription plan is based on “generative credits” (GCs), which Adobe characterizes as “tokens that enable customers to turn a text-based prompt into image and vector creations in Photoshop, Illustrator, Express, and the Firefly web application.” It’s a fictitious currency that allows you to exchange your money for speedier access to the Firefly AI. Users will be allowed to continue using Firefly after they have used up their monthly GC allocation, although at a reduced rate.
The online application will be offered through Creative Cloud at the Express, Express Premium, and free tiers. Paid customers will also have full access to Express Premium. According to a corporate announcement. Adobe Express is a new “AI first, all-in-one creativity app” that is expressly designed to create commercially safe visuals and effects (and, presumably, the right amount of fingers). Users may use it to create design components, pictures and video, pdfs and animations in over a hundred languages, and then export that material to social networking and publishing channels.Firefly and Express Premium will be combined together as an all-in-one editor for corporate users.
Generative AI has not been received well, owing mostly to the fact that it ripped off a whole internet’s worth of art for its training. Then there was the whole “replacing actual artists with cheap AI knockoffs after stealing their work for training purposes” thing.
To alleviate those legitimate concerns, Firefly embeds Content Credentials by default in all created works. These credentials serve as a digital “nutrition label,” identifying the asset’s name, creation date, creation tool, and a history of any changes made to it. They are the most recent measure to emerge from Adobe’s Content Authenticity Initiative, an industry organization attempting to create basic ethical and transparency standards for AI research before the Feds step in and apply actual restrictions.
- Google Introduces AI Mode: A Game-Changer for Search - March 12, 2025
- Security Researchers Find DeepSeek Security Vulnerabilities - February 6, 2025
- Tech Giants Unite to Tackle Child Safety Online with ROOST - January 11, 2025
