Google is attempting to address the ever-worsening spam mail issues with its new inbox protection mechanisms. Google revealed new rules for anyone who sends bulk emails in a recent blog post.
Anyone wishing to send more than 5,000 messages to Gmail addresses in a single day will be forced to perform a few more things beginning in February 2024. The sender must verify the email, which Google claims would shut gaps commonly used by culprits attempting to threaten Gmail users. Following Google’s advised best practices for authentication, such as utilizing DKIM or SPF authentication for your email domain, will be required. Bulk senders will also be obliged to provide recipients with a one-click unsubscribe option. In addition, Google will begin imposing a “clear spam threshold” to protect gmail users from receiving unsolicited communications. The company claims the spam threshold is a “industry first” and will result in less inbox spam for gmail users.
The new spam advertising methods will also help Yahoo users. Google claims it has asked Yahoo to make the same changes early next year. Google and other tech firms have long battled spammers that send emails designed to defraud unwary consumers. Since spammers are continuously evolving, Google must come up with new ways to safeguard its users.
“These changes are like a tune-up for the email world, and by fixing a few things under the hood, we can keep email running smoothly,” said Neil Kumaran, product manager at Google. “But just like a tune-up, this is not a one-time exercise. Keeping email more secure, user friendly and spam-free requires constant collaboration and vigilance from the entire email community.”
It is a matter of time to see whether Google’s new initiatives improve the existing situation.
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