Microsoft’s long-forgotten search engine is set to be resurrected. The IT titan, as predicted, said that it is collaborating with OpenAI to strengthen Bing using the company’s AI technology. Microsoft, on the other hand, has a surprise in store: the next edition of Bing will include a new next-generation large language model that the company claims is “much more powerful” than ChatGPT and is expressly built to excel at search.
The search engine is powered by the Prometheus Model, a new proprietary technology developed by Microsoft. More relevant search results are one of Prometheus’ strengths. According to Microsoft, the model will also make Bing safer to use and allow the business to change search results more rapidly.
The new Bing has a chat feature as well as an extended search bar that allows you to enter up to a thousand characters. Yusuf Mehdi, Microsoft’s consumer chief marketing officer, requested Bing to compare the most prominent Mexican painters and their best-known works in one demo shown at the event. Bing’s response was shown in a new side panel that included annotations and weblinks. Afterwards, Mehdi requested the search engine to evaluate three pet vacuums, outlining the advantages and disadvantages of each brand. Mehdi stated that Bing might also assist with questions for which there may not be a specific answer.
However, if Bing does not know the answer to a query, it will still attempt to direct you to relevant information. Microsoft is also introducing a button that will allow users to provide input on the search engine’s new features. “I think of this as Search with your own personal helper,” Mehdi explained.
When you wish to leverage OpenAI’s generative powers, you can use the chat function. Assume you want to start organizing a trip to Hawaii. You can request that Bing construct a five-day itinerary for you. The search engine’s result will contain links to accommodations, flights, and activities on the islands. The new Bing is now ready for testing. According to Microsoft, anybody may go to Bing.com and attempt a few example searches before signing up for the company’s waitlist. “We’re going to scale the preview to millions in the coming weeks,” Microsoft added. A smartphone preview is also on the way.
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