Perplexity just made shopping a whole lot easier with two exciting new features! For its paying subscribers, the AI search engine now offers ‘Buy with Pro’ and ‘Snap to Shop’, bringing a fresh, interactive way to shop. With the ‘Buy with Pro’ feature, Perplexity Pro users can now skip the extra steps and purchase recommended products directly on the platform. And for those moments when you spot something you love but aren’t sure where to get it, ‘Snap to Shop’ has you covered. It works like Google Lens – just snap a picture of the product, and Perplexity’s AI will help you find exactly what you’re looking for.
The AI company described the two new features in a blog post. Users of Perplexity Pro in the US can now access both of these AI commerce tools. Users can ask a question about a certain product or get product recommendations for a given scenario by using Buy with Pro. Users will also see a carefully curated list of suggested products that they can purchase with just one click when the results are displayed.
First, users must enter their billing and shipping details on Perplexity’s portal. After that, users can complete a purchase straight from the app by clicking the Buy with Pro button next to the products. Additionally, all orders placed on the platform qualify for free shipment from the company. The AI company claims that if a product does not support Buy with Pro, it would reroute the customer to the merchant’s website.
In addition, the company is launching a Snap to Shop feature. Similar to Google Lens, users can use this function to search for products by pointing their smartphone’s camera at them. The Buy with Pro button can be used to buy the things that the AI finds, whether they are exact matches or comparable. According to Perplexity, this feature is intended for situations in which a person is unable to recall the product’s name or description.
On the retailer side, the AI firm has launched the Perplexity Merchant Programme, which allows retailers to exchange product specifications and other data with the AI firm at no cost. In addition, the company is providing payment integrations and free application programming interface (API) access to help buyers have a more effortless shopping experience.
AI commerce is quickly becoming the next big thing in online shopping. This innovative technology simplifies and automates various aspects of the shopping journey, from discovering products and providing customer support to setting dynamic pricing. AI-powered assistants can even answer product-related questions, enhancing the overall experience. Tools like Amazon’s Rufus AI, Shopify Magic, and Salesforce’s Einstein AI are some of the key players enabling AI commerce.
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