OpenAI has finally released Sora, its exciting text-to-video AI model, as part of its 12-day “ship-mas” product launch series. Available on Sora.com, it’s accessible to ChatGPT subscribers in the US and many other countries. The release also includes Sora Turbo, a souped-up version packed with features like creating videos from text, animating images, and remixing video clips.
OpenAI’s ChatGPT Plus plan offers users up to 50 priority video creations (equivalent to 1,000 credits) at 720p resolution with a maximum length of 5 seconds. Meanwhile, the newly introduced ChatGPT Pro subscription, priced at $200 per month, significantly enhances these features. Pro subscribers enjoy unlimited video generations, up to 500 priority videos, resolutions reaching 1080p, and extended durations of up to 20 seconds. Additionally, the Pro plan removes watermarks from downloaded videos and allows for up to five simultaneous generations, making it a more robust option for advanced users.
OpenAI announced its text-to-video AI model, Sora, earlier this year in February. Now, Marques Brownlee, widely known as MKBHD, has confirmed the official launch, sharing a preview and insights from his hands-on experience with Sora. During the livestream, OpenAI unveiled Sora’s new explore page, featuring a feed of AI-generated videos from the community. The company showcased a feature called “storyboards,” which allows users to create videos from a series of prompts, as well as the ability to transform photos into videos. Additionally, OpenAI demonstrated a “remix” tool, enabling users to modify Sora’s output with text prompts, and a “blend” feature that combines two scenes using AI.
OpenAI has stated that videos created with Sora will include visible watermarks and C2PA metadata to clearly identify them as AI-generated. Before uploading any image or video to Sora, users are required to agree to terms confirming that their uploads do not contain explicit, violent content or copyrighted material. OpenAI also warns that the misuse of media uploads could lead to account suspension or banning.
Rohan Sahai, the product lead for Sora, stated during the webcast, “We obviously have a big target on our back as OpenAI.” “We want to prevent illegal activity of Sora, but we also want to balance that with creative expression. We know that… will be an ongoing challenge, we might not get it perfect on day one. We’re starting a little conservative, and so if our moderation doesn’t quite get it right, just give us that feedback.”
You can still view the feed of AI-generated videos made by other users of Sora even if you don’t have a ChatGPT subscription. While Sora is launching in the US and several other countries today, its availability in most of Europe and the UK may take some time. Sora was released a week after a group of artists who claimed to be involved in the company’s alpha testing program leaked the product in protest of OpenAI using it for “unpaid R&D and PR.”
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