TikTok adds Hootsuite, Emplifi, Sprinklr, and More to Its Marketing Partner Program

TikTok is expanding its Marketing Partner Program to include new digital marketing partners that will help brands easily reach users. This step will enable marketers to manage their TikTok accounts through their respective third-party content marketing platforms. The social media company is partnering with Hootsuite, Sprout Social, Emplifi, Sprinklr, Khoros, Dash Hudson, Brandwatch, and Later in the initial expansion plans.

This move will help marketers to manage and optimize their content campaigns directly through such third-party platforms. “It is safe to say that this partnership with TikTok has been much anticipated – as much for Hootsuite as for our customers,” said Maggie Lower, chief marketing officer at Hootsuite.

With this integration, brands can now use these platforms to schedule and publish content on TikTok alongside managing cross-platform content. Organizations will also be able to track video metrics and their profiles in real-time and compare performances along with other platforms. Brands can also track their comments section and keep an eye on the conversations happening there. TikTok claims that brands will also be able to optimize their marketing and engagement strategies by better understanding their audiences and interaction levels.

TikTok launched its Marketing Partner Program in 2020 with the aim to make it easier for marketers to connect with their users on TikTok. The initiative includes organizations across multiple categories like creative partners, campaign management, measurement tools, commerce, effect, and sound. With the latest initiative, the company has now added a content marketing section as well.

“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities”, said Melissa Yang, TikTok’s head of ecosystem partnerships. “We are excited to welcome our new content marketing partners into the TikTok Marketing Partner Program and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities”, she added.

Earlier this month, TikTok announced a new initiative to lure more advertisers by offering them the ability to feature their ads next to the top 4% of videos on the platform.