We have watched AI advance rapidly in the past few years. Now, the technology is advanced enough to fool people into thinking that AI-generated content is real. There are several reasons why this cannot go unchecked – circulation of misinformation, misleading content, and breach of privacy to name a few.
The video giant, YouTube, has shared in a blog post that its creators will now have to disclose whether their content is synthetic or digitally altered. The way YouTube plans to go about this is by introducing a tool in the creative studios that allows creators to label their videos as AI-generated content.
“We’re introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, scene, or event – is made with altered or synthetic media, including generative AI. We’re not requiring creators to disclose content that is clearly unrealistic, animated, includes special effects, or has used generative AI for production assistance,” said YouTube in the blog post.
In short, creators only have to disclose if the content is synthetic when the content passes as realistic. It does not apply to animated content and the like. Using GenAI to generate scripts or captions does not have to be labeled either. The change won’t be instant – the label will appear first on the mobile app before reaching your desktops and TVs. This is so that creators and viewers alike have time to get used to the update.
YouTube has rolled out this update as part of its responsible AI innovation initiative. The company wants to ensure transparency by making sure that people know exactly what they’re watching. They have also highlighted maintaining the trust between creators and their audience as one of the reasons behind this change.
Read about Google’s recent move to eliminate AI-generated content.
- Meta’s AI Video Editor Reimagines Short Videos Instantly - June 13, 2025
- Google Search Gets Smarter with Real-Time Data Visualisation Tools - June 9, 2025
- Bing’s New AI Video Creator Uses OpenAI’s Sora – And It’s Free - June 3, 2025
